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Healthy vegetarian food options in Ranchi
Best vegetarian restaurant in Ranchi
Family restaurants near Ranchi

Client Overview 

Kadhi Patta

Kadhi Patta is a newly opened best vegetarian restaurant located in Ranchi, Jharkhand. Known for its authentic North and South Indian cuisine, the restaurant has rapidly become a beloved hotspot among food lovers. With a focus on quality ingredients, flavorful dishes, warm and inviting atmosphere, Kadhi Patta has established itself as a go-to destination for families, corporate gatherings, and food enthusiasts.

Challenges

Despite its promising start, Kadhi Patta faced key challenges in the competitive restaurant industry in Ranchi:

  • Market Penetration: Battling fierce competition from popular vegetarian and non-vegetarian restaurants.
  • Brand Recognition: Establishing a unique identity and attracting new customers.
  • Customer Engagement: Building an unbreakable bond with customers and gathering real-time feedback.

Campaigns

To overcome these challenges, Kadhi Patta launched several targeted marketing campaigns:

Republic Season Breakfast Offer (26th January – 15th February)

  • 40% discount on all breakfast items.
  • Special Idli Platter & Coffee Combo at ₹49.
  • Objective: Increase morning footfall and establish a strong breakfast market.

Valentine’s Week Celebration

  • Exclusive Valentine’s Special Platter curated for couples..
  • Social Media Contest: Customers sharing their experience on Instagram & Facebook received 10% discount coupons.
  • Objective: Drive engagement, brand loyalty, and word-of-mouth marketing.

To execute these campaigns effectively, the following strategies were implemented:

Actions Taken

  • Website Optimization: Revamped the official website with high-quality images, and SEO-focused content.
  • Social Media Marketing: Regular posts, influencer collaborations, and real-time customer engagement.
  • Google My Business Optimization: Enhanced visibility with customer reviews, updated menus, and event promotions.
  • Customer Retention Strategy: Launched loyalty programs and special discounts for returning patrons.
  • Influencer Marketing: Partnered with local food bloggers and social media influencers to promote the restaurant, increase brand awareness, and attract a wider audience.

Results

The campaigns led to significant growth and positive outcomes:

40%
Increase in Customer Footfall:
Daily visitors surged by 40% during campaign periods.
100%
Higher Online Engagement:
Social media followers grew by 100% through strategic efforts by Kefi Marketing Agency, with increased likes, shares, and customer reviews.
Brand Awareness & Loyalty:
The restaurant gained repeat customers and established itself as a favorite dining spot in Ranchi.
Positive Reviews & Word-of-Mouth:
Improved customer ratings on Google, Facebook, and Instagram.

Strategy and Approach

Research & Planning

Kadhi Patta’s research and planning focused on making it the top vegetarian restaurant in Ranchi by studying local food trends and customer needs. The strategy included targeting keywords like “best veg restaurant in Ranchi” and running engaging social media campaigns. Seasonal offers and influencer collaborations were planned to boost visibility and footfall. With strong digital marketing and local SEO, Kadhi Patta aims to dominate Ranchi’s vegetarian dining scene.

Digital Marketing Tactics

Kadhi Patta’s digital marketing tactics focus on local SEO optimization to rank for keywords like “best veg restaurant in Ranchi”, paired with engaging Instagram and Facebook campaigns to attract food lovers. Paid ads promote exclusive offers, while WhatsApp marketing keeps regulars updated on deals. Collaborations with local influencers and strong Google reviews help build trust and boost online visibility, driving more footfall and orders.

Key Takeaways

Conclusion

Through strategic SEO-driven marketing, customer engagement initiatives, and innovative promotional offers, Kadhi Patta successfully strengthened its market position. The restaurant’s commitment to authentic vegetarian cuisine, excellent service, and creative marketing continues to drive its growth.