


Client Overview
NKCPL
NKCPL is the leading real estate company in Jharkhand, with a legacy of over 23 years in the industry. Known for its premium residential and commercial projects, NKCPL has developed a reputation for delivering high-quality, luxurious, and sustainable real estate solutions. The company’s flagship projects, Palm Hill and Palm Forest Vista, showcase their commitment to creating modern, eco-friendly living spaces.
As the digital marketing partner for NKCPL, we are responsible for managing their digital presence and implementing lead generation strategies to drive qualified leads, enhance brand visibility, and support their growth in the real estate market.
Project Overview

Palm Forest Vista
Palm Forest Vista stands out for its well-planned architecture, prime location, and a wide range of luxury amenities. Designed to offer a seamless blend of luxury living and greenery, This project caters to those who seek peace, tranquility, and exclusivity while enjoying modern comforts.

Palm Hills
Palm Hill is designed to offer residents the best of modern living with a perfect combination of luxury, space, and convenience. With 50% open space, this project provides a unique blend of tranquility and access to cutting-edge amenities, offering residents a lifestyle that reflects everything they desire in their dream home.
Focused on Achieving Targets
Objectives
- Strengthen NKCPL’s Digital Presence: Build and enhance NKCPL’s online presence to reflect its position as Jharkhand’s No. 1 real estate developer.
- Generate High-Quality Leads: Use digital marketing strategies to drive qualified leads for NKCPL’s flagship projects, Palm Hill and Palm Forest Vista.
- Reinforce Brand Authority: Emphasize NKCPL’s 23-year legacy and its leadership in the Jharkhand real estate market, positioning it as the go-to choice for premium real estate solutions.

Challenges
- Highly Competitive Market: As the leading real estate company in Jharkhand, NKCPL competes with local and national developers, requiring a tailored approach to stand out in the digital space.
- Diverse Target Audience: The client base ranges from upper-middle-class families to high-net-worth individuals, requiring segmented marketing strategies to reach and engage each audience effectively.
- Long Sales Cycle: Real estate is a high-value purchase with a long decision-making process, requiring nurturing strategies to convert leads over time.
- Legacy to Modern Transition: NKCPL needed to maintain its established reputation while positioning itself as an innovative and future-forward company for new-age buyers.
Lead Generation Campaigns
Meta Ads Strategy Implementation
Goal: Directly capture leads within Facebook and Instagram through in-platform forms, making it easy for users to express interest.


Actions
- Lead Ads: Implemented Facebook and Instagram Lead Ads that allowed users to submit their contact details (name, phone number, email) directly within the platform, minimizing friction in the lead generation process.
- Custom Forms: Customized lead forms to gather specific information such as interest in the project, preferred type of property, and budget range. This helped the sales team qualify leads faster.
Results
Key Metrics
Key Takeaways
Conclusion
By leveraging Meta Ads, NKCPL successfully generated high-quality leads for their luxury real estate projects, Palm Hill and Palm Forest Vista. Through precise audience targeting, visually compelling ad creatives, and effective retargeting strategies, we not only increased lead volume but also reduced CPL and improved lead-to-sale conversions.
By establishing NKCPL as the top real estate company in Jharkhand, the customized Meta Ads campaign helped the company maintain growth and a strong online presence in a highly competitive sector.
