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Client Overview 

The Local Eatery

The Local Eatery is a popular restaurant located in Argoda, Ranchi, known for its vibrant lawn area and aesthetically pleasing dining space. With a focus on providing a unique culinary experience, The Local Eatery offers a mix of contemporary and traditional dishes. The restaurant wanted to celebrate Independence Day with a distinctive event that would attract both regular customers and new visitors, blending creativity with dining.

Focused on Achieving Targeted

Campaign Objective

The primary objective of the “Paint and Dine” campaign was to create an unforgettable experience for customers by combining dining with a live painting session. Along with this unique offering, customers were also enticed with a 10% discount on their bill and a complimentary dessert. The goal was to increase footfall on Independence Day, enhance brand visibility, and promote customer engagement on social media.

Campaign Strategy

A campaign strategy is a concise plan outlining how to achieve specific goals, focusing on the target audience, key messages, and the best channels for communication.

Promotion Channels

Social media platforms including Instagram and Facebook were leveraged for the promotion. Reels, posts, and Meta ads were created to highlight the event's features and attract potential customers.

Target Audience

The campaign was specifically targeted to residents of Ranchi, focusing on families, young adults, and art enthusiasts who would be interested in both dining and a creative experience.

Engagement

The campaign was designed to encourage social sharing and word-of-mouth promotion, with customers posting their painting experiences on their social media profiles.

Campaign Overview

Paint and Dine

  • Independence Day Celebration: A thematic dining experience coupled with a painting session.
  • Exclusive Offers: 10% discount on the bill and a free dessert for every customer participating in the event.
  • Social Media Push: High-quality visuals and engaging content shared across Instagram and Facebook, complemented by paid ads to amplify reach.

Results

Campaign Performance

The “Paint and Dine” campaign successfully generated buzz and footfall for The Local Eatery. Below are the key metrics from the campaign:

10,000+
Impressions
10,000+ impressions on social media platforms (organic + paid).
7,500+
Reach
7,500+ unique users reached in Ranchi through targeted ads.
30%
Conversions
The campaign led to a 30% increase in reservations for Independence Day, with around 80% of the reservations mentioning the "Paint and Dine" promotion.
100+
In-Store Impact:
The event attracted over 100+ participants, with many sharing their painting experiences on social media, further boosting the restaurant's online presence.

Key Takeaways

Conclusion

The “Paint and Dine” campaign for The Local Eatery was a resounding success. It not only enhanced customer engagement but also positioned the restaurant as a creative hub in Ranchi. The combination of dining and painting resonated well with the target audience, and the campaign effectively utilized social media to drive footfall. This case study demonstrates the power of creative promotions and targeted digital marketing in achieving business goals.