Client Overview
Skin Square Clinic
- Client Name: Skin Square
- Industry: Health & Beauty
- Services Provided: Clinical Dermatology, Dermatosurgery, Aesthetic Dermatology, Laser Hair Removal, Hair Transplant, PRP, Skin Enhancement
- Location: Guwahati, India
- Target Audience: Individuals seeking advanced skin and hair treatments in Guwahati and surrounding regions
Focused on Achieving Targeted
Objectives
- Increase Brand Awareness: Establish Skin Square as the leading skin and hair treatment clinic in Guwahati.
- Generate Qualified Leads: Drive inquiries and bookings for specialized treatments such as laser hair removal, hair transplants, and PRP.
- Enhance Online Presence: Boost website traffic and social media engagement, positioning Skin Square as a trusted authority in dermatology.
- Promote Specialized Services: Highlight unique offerings like Dermatosurgery and Aesthetic Dermatology to attract a wider audience.
Challenges
- Highly Competitive Market: Guwahati’s growing demand for dermatological services led to increased competition.
- Low Digital Footprint: Skin Square had minimal online presence despite being a top clinic, impacting its ability to reach potential clients.
- Lack of Awareness About Specialized Services: Many potential clients were unaware of the clinic’s advanced treatments like PRP and Dermatosurgery.
Strategy
Website Optimization & SEO:
Revamped the Skin Square website for better user experience and mobile compatibility.
Implemented SEO strategies to rank higher for local searches such as "best skin clinic in Guwahati" and "hair transplant Guwahati."
Content Marketing
Create videos, and infographics on topics like the benefits of PRP, laser hair removal, and skin enhancement techniques.
Featured client success stories and testimonials to build trust and authority.
Social Media Marketing
Created targeted content for platforms like Instagram and Facebook, focusing on before-and-after transformations, treatment explanations, and expert advice.
Ran social media ad campaigns to increase awareness and drive traffic to the website.
Campaign Overview
Campaigns
- Wedding Special Skin Treatments: Focused on brides, grooms, and wedding attendees looking to enhance their skin and hair before the big day.
- Summer Skin Treatment: Addressed common summer skin concerns like sunburn, dehydration, and oily skin, offering specialized treatments to keep skin glowing and healthy.
Online Reputation Management
- Encouraged satisfied clients to leave positive reviews on Google and other platforms.
- Actively managed and responded to online reviews to maintain a positive reputation.
Objectives
- Boost Seasonal Bookings: Increase appointments during the wedding season and summer months.
- Promote Specialized Treatments: Highlight treatments tailored for specific seasons and occasions.
- Enhance Brand Engagement: Engage with the target audience through seasonally relevant content and promotions.
PPC Advertising
- Launched Google Ads campaigns focusing on high-converting keywords related to Skin Square’s specialized treatments.
- Utilized retargeting strategies to re-engage potential clients who visited the website but didn’t book an appointment.
Results
Campaign Performance
The “Kraft Big Furnishing Sale” campaign successfully met its objectives, driving significant customer engagement and sales. Below are the key metrics from the campaign
Key Takeaways
Conclusion
Through a well-rounded digital marketing strategy, Kefi Marketings successfully elevated Skin Square’s online presence and client base, establishing the clinic as the go-to destination for skin and hair treatments in Guwahati. The customized strategy generated significant engagement and enduring customer loyalty in addition to raising exposure.
