Client Overview
Kalakosh Art School
Kalakosh Art School is the best place in Ranchi for learning art. They offer classes for everyone, from young kids to adults, and teach all levels—from beginner to expert. Whether you want to learn sketching, watercolor, oil painting, acrylic painting, or craftwork, Kalakosh has it all.
Challenges
- Low Brand Awareness: Despite having a strong curriculum and talented instructors, Kalakosh was relatively unknown in the local art education market.
- Limited Online Presence: The school had a minimal digital footprint and lacked engaging content to attract potential students.
- Lead Generation: Kalakosh needed a strategy to generate quality leads that would convert into enrollments.
To address these challenges, a comprehensive digital marketing strategy was developed focusing on the following key areas:
Strategy and Approach
Research & Planning
- Objective: Engage potential students by showcasing the school’s vibrant atmosphere, courses, and student success stories.
- Execution:
- Produced a series of high-quality promotional videos highlighting Kalakosh’s unique teaching methods, facilities, and student experiences.
- Created short, visually appealing videos for social media platforms to capture the attention of a younger audience.
- Developed instructional videos and virtual tours to give potential students a taste of the courses offered.
Brand Awareness
- Increase in Social Media Following.
- Video Engagement
- Brand Recognition: Local brand recognition improved significantly, with an increase in direct search traffic by 80%.
Meta Ads Campaign
- Objective: Use targeted advertising on Meta (Facebook and Instagram) to reach potential students and drive lead generation.
- Execution:
- Audience Segmentation: Targeted specific demographics, including age groups interested in art, students seeking creative education, and parents looking for extracurricular activities for their children.
- Ad Formats: Utilized a mix of carousel ads, video ads, and Creative ads to maximize engagement.
Key Takeaways
Conclusion
By leveraging video content, creative design, and targeted Meta ads, Kalakosh Art School successfully boosted brand awareness and generated high-quality leads. The campaign not only brought more students into their programs but also established Kalakosh as a well-recognized name in the local art education community.
