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FACEBOOK ADS

Facebook ads are paid messages that businesses place on Facebook. This gives you the flexibility to write in your…

WHAT IS CUSTOMER LIFETIME VALUE (CLV)?

CLV, or Customer Lifetime Value, is a crucial metric in marketing that represents the total predicted revenue a customer is expected to generate over the entire duration of their relationship with a business. It helps companies understand the long-term value of acquiring and retaining customers. It guides strategic decisions, resource allocation, and personalized marketing efforts. By calculating CLV, companies can assess the return on investment for their customer-related strategies, identify high-value customers, and build lasting relationships, ultimately driving sustained growth and profitability in a customer-centric approach.

WHAT IS KEYWORD RESEARCH IN DIGITAL MARKETING ?

In digital marketing, a keyword is a specific word or phrase that online users enter into search engines when they are looking for information, products, services, or solutions to their questions or problems. Keywords are fundamental to search engine optimization (SEO) and search engine marketing (SEM) strategies. Here's a more detailed explanation of what keywords are and their significance in digital marketing: