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SEO is the process of optimizing the content, technical setup, and reach of your website so your pages appear at the top of a search engine result page for a specific set of keyword terms. With SEO, businesses analyze their…

Social media marketing is the method used by companies to advertise their brands, products, and services on widely used social media sites.  The most common social media platforms are: Social media can be a very powerful online marketing tool for…

CLV, or Customer Lifetime Value, is a crucial metric in marketing that represents the total predicted revenue a customer is expected to generate over the entire duration of their relationship with a business. It helps companies understand the long-term value of acquiring and retaining customers. It guides strategic decisions, resource allocation, and personalized marketing efforts. By calculating CLV, companies can assess the return on investment for their customer-related strategies, identify high-value customers, and build lasting relationships, ultimately driving sustained growth and profitability in a customer-centric approach.