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Client Overview 

Krest Living

Krest Living is a premier interior designing firm based in Ranchi, specializing in turnkey projects for both residential and commercial spaces. They offer a comprehensive range of services, including civil work and construction, modular furniture for homes and offices, personalized modular and semi-modular kitchens, bathroom designs, swimming pools, home theaters, personalized gyms, courts, gardens, and landscaping. Krest Living is known for its expertise in layout design, elevation planning, and 2D, 3D, and walkthrough visualizations, making them a go-to solution for clients looking to transform their spaces into beautifully designed and functional environments.

Focused on Achieving Targeted

Campaign Objective

  • Increase Brand Awareness: To enhance Krest Living’s visibility in Ranchi.
  • Lead Generation: Attract potential customers to inquire about their services.
  • Boost Sales: Convert leads into customers by offering enticing discounts.

Campaign Strategy

A campaign strategy is a concise plan outlining how to achieve specific goals, focusing on the target audience, key messages, and the best channels for communication.

Social Media Promotion

We created engaging social media posts tailored to highlight the Independence Day offers. The visuals were designed to reflect the spirit of freedom, while the messaging focused on how Krest Living empowers customers to design their dream spaces.

Localized Targeting

The campaign specifically targeted audiences in Ranchi, ensuring relevance and higher engagement.

Meta Ads

Targeted ads were launched on Facebook and Instagram, focusing on the Ranchi region. The ads were optimized for reach and lead generation, directing interested users to inquire or book consultations.

Campaign Overview

Freedom to Design

On the occasion of Independence Day, Krest Living launched the “Freedom to Design” campaign, aimed at giving customers the liberty to create their dream spaces with exclusive discounts. The campaign ran from August 5th to August 15th, 2024, and offered the following special deals:

  • 25% off on designing charges (including 3D designs and walkthroughs)
  • 2.5% off on turnkey projects
  • Free chimney on booking a modular kitchen

The campaign targeted the Ranchi region and was promoted through a mix of social media posts and Meta ads.

Results

Campaign Performance

The “Kraft Big Furnishing Sale” campaign successfully met its objectives, driving significant customer engagement and sales. Below are the key metrics from the campaign

250,000
Impressions
The campaign garnered 250,000 impressions across Facebook and Instagram, significantly raising brand awareness in the region.
60,000
Reach
The ads reached 60,000 unique users in Ranchi, capturing a sizable portion of the target market.
90
Leads Generated
The campaign generated 90 qualified leads, with many users inquiring about the discounts and services.
15
Conversions
Out of the leads generated, 15 conversions were recorded, resulting in successful bookings for turnkey projects and modular kitchens.
35%
Return on Investment (ROI)
The campaign achieved a 20% increase in sales compared to the previous month, proving to be a highly successful endeavor.

Key Takeaways

Conclusion

The “Freedom to Design” campaign for Krest Living not only boosted their brand awareness but also generated valuable leads and conversions. By leveraging the Independence Day theme and offering attractive discounts, the campaign successfully attracted the attention of potential clients in Ranchi. The strategic use of social media and Meta ads played a crucial role in reaching the target audience and driving engagement.

Krest Living continues to establish itself as a leading interior design firm in Ranchi, and this campaign further solidified its reputation as a trusted partner for creating dream spaces.