Client Overview
Kraft Furnishing
Kraft Furnishing, a well-known furnishing store located in Upper Bazar, Ranchi, specializes in offering a wide range of home décor products, including curtains, mattresses, pillows, blinds, and rugs. With a reputation for quality and variety, Kraft Furnishing aims to be a one-stop solution for all furnishing needs in Ranchi. The store holds an annual sale to attract customers, offering significant discounts on their extensive product range.
Client Overview
Kraft Furnishing
Kraft Furnishing, a well-known furnishing store located in Upper Bazar, Ranchi, specializes in offering a wide range of home décor products, including curtains, mattresses, pillows, blinds, and rugs. With a reputation for quality and variety, Kraft Furnishing aims to be a one-stop solution for all furnishing needs in Ranchi. The store holds an annual sale to attract customers, offering significant discounts on their extensive product range.
Focused on Achieving Targeted
Campaign Objective
The primary objective of the “Kraft Big Furnishing Sale” campaign was to maximize sales during the 1.5-month sale period, increase footfall at the store, and boost brand visibility across Ranchi. The campaign was designed to create urgency among customers, emphasizing the limited-time nature of the sale with the tagline “Buy Before It Ends.”
Campaign Strategy
A campaign strategy is a concise plan outlining how to achieve specific goals, focusing on the target audience, key messages, and the best channels for communication.
Promotion Channels
A comprehensive multi-channel approach was adopted, combining social media promotions, influencer marketing, WhatsApp broadcasting, Meta ads, and outdoor advertising.
Thematic Evolution
The theme of the social media campaign was dynamically altered throughout the sale period to keep the audience engaged, with new creatives and messaging introduced at key intervals.
Outdoor Advertising
Strategic placement of hoardings in major areas of Ranchi ensured the sale was visible to a broad audience, reinforcing the online promotions with offline presence.
Influencer Marketing
Local influencers in Ranchi were engaged to create buzz around the sale, showcasing the products and encouraging their followers to visit the store.
Campaign Highlights :
- Aggressive Social Media Promotions: Posts and reels on Instagram and Facebook highlighted the sale offerings, with content tailored to different phases of the sale.
- WhatsApp Broadcasting: Personalized messages were sent to existing customers, encouraging repeat purchases and sharing exclusive deals.
- Meta Ads: Targeted ads were run to reach potential customers within Ranchi, driving traffic to the store.
- Local Influencer Marketing: Collaborations with local influencers boosted credibility and extended the campaign’s reach.
- Hoardings: Positioned in high-traffic areas, these reinforced the campaign’s message and attracted local shoppers
Video Contents For Campaign
Results
Campaign Performance
The “Kraft Big Furnishing Sale” campaign successfully met its objectives, driving significant customer engagement and sales. Below are the key metrics from the campaign
Key Takeaways
Conclusion
The “Kraft Big Furnishing Sale” campaign for Kraft Furnishing was a well-rounded success, combining online and offline strategies to maximize impact. The dynamic social media promotions, coupled with influencer marketing and outdoor advertising, effectively captured the attention of Ranchi’s residents. This case study showcases the effectiveness of a multi-channel approach in driving sales and customer engagement, providing valuable insights for future campaigns.
