Client Overview
Swaad Desi
Swaad Desi, a new restaurant specializing in authentic traditional cuisine and a culturally immersive ambiance, enlisted our team to manage and handle its entire digital presence for a successful grand opening. This case study outlines our strategic approach and execution to generate excitement and drive customer engagement.
Focused on Achieving Targets
Objectives
- Generate Buzz: Create excitement and anticipation for the restaurant’s grand opening.
- Establish Brand Identity: Build a strong online presence and brand identity for Swaad Desi.
- Drive Initial Traffic: Attract a significant number of patrons to the restaurant’s opening events and early days of operation.
Campaign Overview
Social Media Management
- Platform Setup: Established and optimized profiles on key social media platforms including Instagram, Facebook.
- Content Creation: Developed and scheduled engaging content, including high-quality images, behind-the-scenes videos, and informative posts about the restaurant and its offerings.
- Influencer Identification: Selected and partnered with local influencers and food bloggers who aligned with the restaurant’s brand and target audience.
- Opening Day Coverage: Managed live coverage and content creation by influencers during the grand opening to maximize visibility and reach.
Implementation Timeline
A campaign strategy is a concise plan outlining how to achieve specific goals, focusing on the target audience, key messages, and the best channels for communication.
4-6 Weeks Before Opening
Initiated social media campaigns and influencer partnerships.
Opening Week
Managed grand opening events, ensured comprehensive social media and influencer coverage, and monitored real-time engagement.
Post-Opening
Continued digital engagement through follow-up content, promotions, and customer interaction.
Key Takeaways
Conclusion
By managing and handling all aspects of Swaad Desi’s digital presence, we successfully created a buzz around its grand opening, established a strong online brand identity, and drove significant customer engagement. Our strategic approach to influencer marketing, social media management, and local outreach laid the foundation for the restaurant’s continued success.
