Client Overview
The Local Eatery
The Local Eatery is a unique and vibrant restaurant in Argoda, Ranchi’s heart. Known for serving some of the tastiest meals in the area, it offers an unmatched dining experience that blends aesthetic charm with a classic vibe. What sets The Local Eatery apart from its competitors is its versatility as a one-stop destination: it houses a cozy cafe, a sophisticated dining area, a lush lawn for outdoor events, and a banquet hall for larger gatherings.
Challenges
Despite its exceptional offerings and distinct ambiance, The Local Eatery faced several challenges:
- Low Online Visibility: The restaurant had minimal online presence, making it difficult for potential customers to discover its diverse spaces and culinary delights.
- Underutilized Spaces: Although The Local Eatery had multiple areas to cater to different occasions, these spaces were not being promoted effectively, leading to underutilization.
- Limited Brand Awareness: While the restaurant was well-loved by locals, its appeal had not yet reached the broader Ranchi area or nearby regions.
Focused on Achieving Targets
Objectives
Our primary objectives for The Local Eatery were:
- Increase Online Visibility: Enhance the restaurant’s digital footprint to attract more customers.
- Promote the Unique Offerings: Highlight the cafe, dining area, lawn, and banquet hall to ensure all spaces are fully utilized.
- Boost Brand Awareness: Elevate The Local Eatery’s brand profile within Ranchi and beyond, making it a top choice for dining and events.
Strategy and Approach
Research & Planning
We started by doing thorough market research on The Local Eatery, identifying key competitors, and understanding the target audience’s preferences. This research guided our strategy to position the restaurant as the go-to destination for diverse dining and event experiences.
Digital Marketing Tactics
- Social Media Marketing: A targeted social media strategy was developed, highlighting the unique aspects of The Local Eatery. We created engaging content showcasing the cafe’s cozy atmosphere, the dining area’s elegance, the lawn’s scenic beauty, and the banquet hall’s versatility.
- Local SEO: We optimized The Local Eatery’s Google My Business profile ensuring accurate information and positive customer reviews to increase local search visibility.
Implementation
The strategy was rolled out in phases:
- Social media campaigns began, featuring a mix of organic posts and targeted ads to build engagement and reach a broader audience.
- Event-specific promotions were initiated, focusing on seasonal and festive occasions to attract bookings for the banquet and lawn areas.
Event Marketing Tactics:
The Carnival Event
- Concept: We conceptualized and executed a lively carnival at The Local Eatery, transforming the lawn area into a vibrant fairground with food stalls, live music, and entertainment.
- Execution: Our team handled all aspects of the event, from planning and promotion to on-the-day execution. We ensured that the carnival showcased The Local Eatery’s diverse culinary offerings while creating a festive atmosphere that attracted families and groups.
- Promotion: The event was heavily promoted on social media, through Ads and local influencers, generating buzz and anticipation in the lead-up to the event.
Sawan Campaign - “Non-Veg Crave
- Concept: During the Sawan season, a time traditionally associated with vegetarianism, we introduced the “Non-Veg Crave” campaign to cater to non-vegetarian food lovers.
- Execution: We plan a video campaign for it from scripting to proper video shoot.
Results
Key Metrics
Qualitative Outcomes
Key Takeaways
Conclusion
Through strategic event marketing and innovative campaign execution, we successfully elevated The Local Eatery’s brand and drove significant customer engagement. By creating experiences that resonate with the local community and offering unique dining options, we helped The Local Eatery stand out as a premier destination in Ranchi.
