When Khelo by Priti Modi first came to us, it had everything a great brand needs – a powerful idea, a wide range of fitness programs for kids and adults, and a vision to make Ranchi a fitter city.
But there was one big challenge: no one knew about it.
Khelo existed, but it was invisible. No digital footprint. No buzz. No connection with the city’s people.
That’s where Kefi Marketing, a leading digital marketing agency in Ranchi, stepped in.
The Challenge
Khelo by Priti Modi wanted to be recognized as Ranchi’s first multisport fitness facility for all age groups – from toddlers learning coordination to adults pursuing active living.
Yet, despite a great concept and setup, awareness was zero.
Our task was clear:
- Build Khelo by Priti Modi into a household name.
- Make people feel that fitness could be fun, community-driven, and accessible.
Our Strategy: Awareness First, Conversion Later
At Kefi, we believe that every great campaign starts with awareness.
Our digital marketing services focused on creating recognition, curiosity, and trust step by step.
So, we structured our campaigns phase by phase:
- Kids Fun Fest – The Kickstart
We began with a fun, high-energy event for children – designed to introduce parents to Khelo by Priti Modi through play, laughter, and creativity.
This set the tone: Khelo = learning through fun. - Summer Agility Camp – The Retention Stage
Once the buzz started, we built continuity with summer camps focusing on agility, teamwork, and early discipline – perfect for school-going kids on vacation. - Corporate Cricket Tournament – Expanding the Audience
Then we stepped beyond kids.
The cricket event brought working professionals together, turning it into a networking + fitness platform. It showcased that Khelo by Priti Modi is for everyone. - Yoga and Wellness Classes – Repositioning for Adults
To engage adults and parents, we rolled out yoga and meditation promotions showing that the brand wasn’t just about play, but balance and wellbeing too. - STEAM & Robotics – Blending Sports with Learning
Our campaigns highlighted Khelo’s innovative edge – integrating science and robotics with play.
It wasn’t just about running and jumping anymore – it was about creativity, curiosity, and growth. - Halloween Event – The Breakthrough Moment
The Haunted Hour Halloween event became a turning point.
Families, influencers, and kids showed up in full costume, posting about Khelo by Priti Modi all over social media.
This single event transformed the brand into a local favorite – fun, modern, and community-driven.
The Digital Push
Parallelly, our social media marketing strategy was in full swing.
We executed high-performing Meta Ads, awareness campaigns, and short-form video promotions – all designed to keep Khelo by Priti Modi top of mind.
From creative visuals to emotionally driven storytelling, we showcased the brand’s energy and community vibe. Within months, Khelo by Priti Modi became a recognized name in Ranchi’s fitness and family circles.
Parents began enquiring, kids started signing up, and word-of-mouth turned digital.
The Result
What began as a brand with zero awareness became a recognized sports and activity destination in Ranchi – all through digital storytelling, consistency, and creativity.
- 6+ major campaigns executed
- 200% rise in page engagement within 2 months
- Dozens of event registrations purely from social media
- Brand recall established across schools and family networks
The Takeaway
At Kefi Marketing, we don’t just run ads – we craft stories that move people.
Our approach as a marketing and advertising agency is rooted in storytelling, strategy, and sustained visibility.
For Khelo by Priti Modi, it wasn’t just a campaign – it was the creation of a digital identity.
When powerful digital marketing services meet a visionary brand, the results speak for themselves.
If you’re looking for the best digital marketing in Ranchi to build your brand’s next success story
Partner with Kefi Marketing.